Last week was a tough week. We were doing a little test with our Google Adwords account where we increased our spend by quite a bit. Our expectation was that our increase in spending would increase sales based on higher click through rates and better ad placement. For thise of you that are not familiar with adwords, you are probably very bored. I would like to direct you to more interesting content on my blog before you click to some other site. Anyhow, we spent lot's of $$ and we had an exceptionally slow week from google. I bought a couple of books on PPC from Amazon at the end of last week to see if we could be doing things a little better. I bought:
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site and Ultimate Guide to Google Adwords
My summer reading list is not exactly "To Kill A Mockingbird" and "1984."
Anyhow, by Sunday morning our customers were back and all was well in the world again. I am still trying to figure out is there is a software solution to managing my bids more efficiently. Another project for this week.
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