Our ultimate goal for 2007 was:
February 2007: Perfect samples for photographers
Early March 2007: product samples avaialble for media and reviewers etc.
End of March 2007: all products in warehouse ready to assemble and ship
What actually happened:
February 2007: Sample drivers show up in wrong color, we get a final 3-wood but no 5-wood or 7-wood, full iron set is blank with no medallions (logos) in cavity.
Early March: We finally get everything from our casting houses/factories. Relatively unhappy photographers start work. We give them 12 days - I escape to Aruba with the wife and kids before the busy season starts.
Mid - late March: Casting house that makes irons notifies us they will be shipping a week late. They provide no explanation. This is referred to as the Chinese New Year delay. All of China halts work for the holiday. Most comapnies order early enough to have their products shipped in advance of the holiday.
April 2-9: All clubs will ship into our Hartford Warehouse via super expensive air freight so we do not have to further delay our launch and we can start selling the new clubs. We will stay up all night assembling and filling orders for 6 days.
This is the life of the "small guy" in the golf business. My wife recently asked me why we don't start working with the casting houses and developing product earlier? Simply stated, we are all assembling, talking to customers, selling, packing boxes and dealing with our business all summer. Trust me, I have spent many a late night folding boxes and looking for a box of 56 degree LH wedges on the bottom of a pallet. Everyone at GRIP works hard and pitches in with whatever is needed when it needs to be done.