Saturday, February 23, 2008

End of the Boston Show

I always like to put a positive spin on things but the Boston golf Expo was positively awful. My biggest mistake was not leaving at 4:00 PM on fiiday night and letting my more than qualified GRIP staff handle the 18 people that showed up to the Seaport Expo Center in Boston. Saturday was bad, and Sunday was brutal as well. Not only was it a holiday weekend in Boston but it was alos school vacation week. I still think that there were plaenty of people in the greater Boston area for the weekend but the show was poorly advertised if advertised at all. So, Boo Hoo for all of us that paid for expensive booths (Boston is the most expensive show to attend East of the Mississippi).

GRIP had some additional issues that may cause us to skip the Boston show next year even though it is close to home and technically our "Local" show. Our booth was sold to us as "Near the manufacturers Demo Range and close to the Lady's Golf Experience." When we arrived, we quickly noticed that our booth was burried behind the Manufacturer's demo range and right in the middle of the Lady's Golf Experience. As potential customers came down the aisly they saw a huge sign that said, "Lady's Golf Experience." If the sign did not deter them, the Ping Lady's reps and the Callaway Lady reps would clearly inform them that men's clubs were the next aisle over.

Jim from Paragon Expos reminded me that this was the booth I wanted. I don't actually remember wanting a booth in the lady's section and burried behind a driving range. Jim was convinced that when he spoke to us on the phone we were elated that this booth was avaialble. The truth is that Jim would not commit space to us for almost 2 months. During that time he cut out a nice piece of space for Wildcard Golf that would have worked for us nicely. Wildcard registerd for the show well after us. We know because they told us. I am pretty sure that I am one of many who will require a good incentive to go back to Boston next year.

I would like to thank, my wife, the GRIP staff, Andy, Wendy, Gina, and Paul for helping me at the show, keeping me sane and making me laugh as we watched half the attendees get withing 7 feet of our booth and announce that "this is the lady's section! lets get out of here!"


Tony at said...

I'm sorry to hear this show didn't go as you planned.

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I really feel sorry for you didn't enjoy the show and wish you so that next year you make proper arrangements to attend the show in Boston as you have planned to do.take things easy...............
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